Bookmarks 11/9/2009

Five Techniques for Getting Buy-In for Usability Testing

Mark Baskinger on Drawing Ideas and Communicating Interaction on Vimeo

adaptive path » task-based audience segmentation

Trigger words are content-related and navigational–words that help lead you along the path to what you seek. Care words are task-related not content-related; they are the words that visitors need to see to complete the task they are on your site for. These words are not always found in your search logs or in keywords that have led people from Google to your site. But, through polling, testing and observation, care words can be discovered.” Jarod Spool summarizing Gerry McGovern’s talk on Managing Sites for Top Tasks.

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